Heartland Recreational Vehicles, LLC announced that it has acquired the remaining active trademarks of the towable brands from Fleetwood Enterprises, Inc. As one of the leading former manufacturers of towable RVs in North America, Fleetwood has some of the most recognized and iconic brands in the industry.
“This is an exciting transaction for Heartland. Fleetwood’s towable brands have long been among the most widely recognized names in the towable RV segment, with loyal customers and an extensive dealer network,” says Brian Brady, CEO of Heartland. “By acquiring the trademarks of Fleetwood’s towable products, we will enhance Heartland’s brand portfolio with industry leading names such as Prowler, Pioneer and Wilderness.
“In the last five years, Heartland has become one of the leading manufacturers of towable RVs and is the third largest manufacturer of fifth wheel RVs in the U.S. Our phenomenal growth and success has given us the financial strength to pursue the acquisition of Fleetwood’s legendary trademarks. We would like to thank our dealers and customers for their continued support of Heartland and we look forward to enhancing our industry leadership by continuing to create great products that our customers love.”
In addition to producing existing Heartland RV brands, the company expects to begin manufacturing towable RVs under the newly acquired brands over the next twelve months. Under the terms of the transaction, Heartland has acquired all active trademarks of the towables RV segment of Fleetwood Enterprises from a bankruptcy proceeding, and Heartland will not assume any liability for warranties or claims relating to existing sold and unsold Fleetwood manufactured products.