As marketing directors the world over look for the best vehicle to promote their products, many are literally turning to vehicles…really big ones. According to AllStar Coaches, a national luxury motorhome rental company, branded RV rentals have emerged as an effective tool for companies to increase their exposure.
“There is nothing quite as eye catching or effective as a brightly wrapped bus cruising down Main Street America. It’s something you don’t miss. Heads turn wherever you go and everybody remembers seeing it,” says Rob Tischler, CEO of AllStar Coaches.
Tischler says corporate RV rental is AllStar Coaches’ fastest growing division, growing 35 percent over the past year.
Some of America’s largest and well known corporations have embraced the use of branded RV rentals to promote their wares; citing the ability to connect with people on a personal level and in multiple locations. Disney, through its DreamWorks division rented and wrapped a luxury RV from AllStar Coaches for a promotional tour timed to coincide with the release of their sci-fi movie “I Am Number Four.” Over a two week period, the campaign toured ten major markets, hosting fan experiences and giveaways at NASCAR events, theme parks and various other high traffic locations. Visa, MasterCard and Discover have been bringing wrapped motorhomes to college campuses for years, signing students up for credit cards.
You have to admit, it’s hard not to notice an enormous RV wrapped up in an advertisement.