CrossRoads RV has announced a new initiative for the company – the Dealer Support Crew (DSC). According to CrossRoads, the DSC marks the “next evolution in CrossRoads’ continuing commitment [to] creating the best dealer relationships in the industry.”
The DSC team is focused on dramatically enhancing the relationship between CrossRoads and its dealers. The goal is more “touches” with CrossRoads dealers – and not just from the typical industry sales perspective. The DSC team will be visiting with dealers, at their locations, to assist with all aspects of business between the dealer and CrossRoads. These aspects will include, but are not limited to: Customer Service, Parts Support, Product Training, and Delivery Follow-up.
All current CrossRoads departments such as sales, customer service and accounting will remain unchanged; the new DSC team will perform a variety of additional beneficial tasks during dealer visits to help troubleshoot and/or enhance the relationship between CrossRoads and dealers.
“We feel the best way to understand our dealers is to work with them and see things from their point of view. The DSC team is a way to close that information gap and find new ways to strengthen our dealer relationships,” says Don Emahiser, CrossRoads RV president. “There are areas for improvement, like the delivery process. We would like the DSC to work with our dealers in launching a new delivery initiative focusing on making the delivery process of a CrossRoads brand the most exciting part of buying a new RV.”