According to a study done by Statistical Surveys, Inc., Winnebago is the largest motorhome manufacturer in the United States. In fact, the retail reporting service noted that Winnebago sold the most units and experienced the largest volume of growth in motorhome retail registrations in 2012.
In the U.S. motorhome retail registration report issued for December of 2012, Winnebago Industries was listed as the top selling manufacturer for Class A and Class C motorhomes in calendar 2012, with market share of 20.6% compared to 19.0% for calendar 2011. Winnebago Industries’ volume growth was 16.1% above retail registrations during calendar 2011 compared to industry growth of 7.3%.
In the U.S. Class A market segment, Winnebago Industries is also the top-selling market leader with 22.2% for calendar 2012. In addition, the company also led the U.S. Class A gas market segment with 24.2% market share, grew U.S. Class A diesel market share to 19.4% and U.S. Class C market share to 18.5% for calendar 2012.
“We are passionate about developing and delivering innovative new products of the highest quality backed by best-in-class support after the sale,” says Winnebago Industries Vice President of Sales and Product Management Scott Degnan. “These dynamic retail statistics both confirm and continue to fuel that drive.”