In the motorhome retail registration reports issued for December of 2012 for the U.S. and Canada, the Era model was listed as the top selling Class B model in calendar 2012, with market share of 16.0% compared to 7.6% for calendar 2011. Winnebago’s volume growth was 167% above retail registrations during calendar 2011 compared to industry growth of 28%.
“We have worked hard to develop a great Class B product, and the Era model growth reflects the product development successes we have had to date,” says Winnebago Industries’ Vice President of Sales and Product Management Scott Degnan. “Despite our success, we are not content to rest on our laurels. We are preparing to launch an exciting new product segment into Winnebago Industries’ Class B lineup at our upcoming Dealer Days event scheduled for April 29-31, 2013 in Las Vegas. We will continue to look for innovative changes that will enhance our products and anticipate even more excitement as we go forward. We congratulate our loyal employees for their dedicated service and our great dealer partners for making the Era a huge success in the Class B arena.”