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By: On: Thursday October 7 2010

airstream-bclass-lg1007Addressing a growing segment within the RV industry, Airstream has announced plans to bolster its Class B motorhome business. Airstream has reorganized its sales force and announced three key hires dedicated solely to the company’s new Touring Coach division, which includes the 2011 Airstream Interstate and Airstream Avenue motorized coaches.

Airstream’s focus on the Class B market is motivated by the growing strength of this segment. Statistical Surveys Inc (SSI) reports that year-to-date Class B sales are up 42.8 percent over 2009, illustrating the BVan lifestyle as a growing trend nationwide. As such, Airstream has restructured its sales force and hired  a general manager for its touring coach division, Tim Garner, along with two regional sales directors – John Huttle for the western United States and Scott Lucas for the east.

“Our 20 years experience building BVans combined with Thor Industries’ financial strength and these newly hired resources puts us in a position to grow our market share in this segment aggressively,” says President and CEO Bob Wheeler. “We feel strongly that the size, price, and fuel efficiency of these motorhomes will make them the ideal choice for many customers.”

By: On: Thursday September 30 2010

avenue-exterior0930Airstream has teamed up with Chevrolet to introduce the new 2011 Airstream Avenue Class B motorhome.

“We designed every detail of the 2011 Airstream Avenue to bring our customers a touring coach that combines value, performance and comfort,” says President and CEO Bob Wheeler. “Our latest motorhome offering delivers remarkable horsepower and towing capabilities –all with budget and safety in mind. With the Avenue, travelers can enjoy the drivability of an automobile yet have a true home on wheels.”

The Avenue is built on the Chevrolet 3500 Series Express chassis with a L96 V8 engine and 6L90 transmission, the largest of GM’s rear-wheel drive six-speed automatic transmission variants. This powerplant provides the Avenue with a towing capacity of nearly 8,000 pounds. Furthermore, the Airstream Avenue is the only Class-B motorhome equipped with side impact air bags.

avenue-cockpit0930




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