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By: On: Thursday September 27 2012

GoRVinig Away CampaignAccording to the Recreational Vehicle Industry Association (RVIA), consumers are responding very well to GO RVing’s AWAY campaign. The campaign is delivering a 45% increase in leads year-to-date.

GoRVing’s first all-new campaign since 2005, AWAY is built upon the invitation to “find your AWAY” in an RV. Since debuting in early 2012, the combination of traditional television, print and digital ad buys, coupled with an increasing number of multi-faceted partnerships, has attracted more buyer prospects for the industry and has helped to boost RV interest. Shipments and retail sales of RVs have seen continued growth despite a continued sluggish economy.

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