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By: On: Wednesday September 9 2009

118CEO_Interview_Winnebago.sff.standalone.prod_affiliate.4Below is an interview from the Associated Press with Winnebago (NYSE: WGO) CEO Robert Olson. Winnebago has endured a rocky-road the past 12 months. Their stock closed today at $12.12, up from their 52-week low of $3.14
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Q: It’s been a torturous couple of years for your industry, a 55 percent decline in shipments in the past year alone. Tight credit, high fuel prices and job losses hit you and your competitors hard. What has it been like?

A: I think you’re going to be hard-pressed to look at any recession this industry has had where you’ve had 10 manufacturers go out of business. They’ve physically shut their doors, sold their assets and they’re done. You’ve also got four other manufacturers who have filed for bankruptcy protection. Some of those are really big names in this industry.

Q: You’ve had to cut total number of workers by nearly 50 percent to around 1,700, close factories, make other cuts. Is that what enabled you to get through it?

A: We learned a long time ago that you always carry a war chest of cash in reserve and we did that again. We’re still at a point, even being in this recession for about 24 months, where we have no debt. We think that’s a very important part of our success.

Q: If the economy is beginning to recover, are you able to capture some of the customers who might have bought from former competitors?

A: We think we are. Those 10 manufacturers made up only 4 to 5 percent of the market, so there’s not a lot there you’ll gain. Some of those in bankruptcy — Monaco Coach Corp. and Fleetwood Enterprises Inc. — made up nearly a third of the market. One of the things that’s a little disheartening to us is that you can file for bankruptcy and get a clean slate. You get to start over. So, now we’ve got two competitors we thought were about down and out who get to come back, and will probably be stronger than ever.

Right now we’re just about 19 percent of the market and we’ve picked up some.




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