Three Prime Time brands – LaCrosse, Tracer, and Crusader – will be honored during the “Celebrate Excellence: All-Industry Gala” at the RVDA National Convention on October 5, 2011. Each of the brands was recognized for scoring 80 percent or above in overall dealer satisfaction as measured in the Dealer Satisfaction Index (DSI) survey conducted by RVDA. The DSI survey, which determines the Quality Circle Award winners, rates manufacturers’ performance in eight core areas: vehicle reliability/quality, parts support, dealership warranty support, vehicle design, sales support, sales territory, competitive price/value, and overall dealer communications.
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“On behalf of the Coleman Company, it is my honor to present Dutchmen with the 2010 Coleman Licensee of the Year Award,” says Jason McClintock, Sr., Director, Licencing –The Coleman Company.”It is extremely unusual for a company to receive this prestigious award, just after their first full year of receiving the Coleman license. It’s through hard work and dedication like yours that has placed the Coleman brand in a position of strength over its 111 year history.
“The red logo is as much yours as it is ours and we hope that through the continued partnership we can continue to give consumers quality products they can trust. Thank you for all you do to keep this brand strong. Dutchmen has much to be proud of and a lot to celebrate. Congratulations!”
“The Dutchmen team is proud and honored to receive this great award,” says Dutchman RV President, Don Clark. “Coleman and Dutchmen share similar philosophies with regard to strong reputations and tireless commitment of serving our customers. We look forward to our continued partnership and the success of the Coleman Travel Trailer – Fifth Wheel product line.
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