Winnebago Industries, Inc. is hosting Dealer Days in Las Vegas to launch the Company’s exciting new 2013 lineup of Winnebago, Itasca and Era motor homes and Winnebago and SunnyBrook towable products.
“The recessionary mindset of ‘let’s just survive’ is officially over,” says Winnebago Industries’ Chairman, CEO and President Randy Potts. “This is not your father’s Winnebago Industries and the 2013 products are just a start. We are no longer doing business the way we have always done it in the past. We are here to succeed.”
A brand new Winnebago Vista Rally and Itasca Sunstar Sport 26HE were introduced for 2013.
“This new ultra-value, entry level Class A product is the result of an accelerated product development process unlike anything we’ve done before,” says Potts. “The process involved teams from nearly all areas of the company. The teams were challenged and empowered to become champions of change. The results were everything we had hoped for. The Vista Rally and Sunstar Sport being introduced today are great looking products, they’re loaded with standard features; and best of all, they’re priced to be fantastic values!”
The new 2013 Winnebago Journey and Itasca Meridian models feature new exterior styling, new logos, six all-new paint schemes and the new 34B floorplan. The 34B features a full wall slide, an extendable sectional Comfort Sofa/Sleeper, as well as extendable dining table, chairs and buffet with retractable 40-inch LCD HDTV. According to Winnebago, the Maxum chassis featured on these units delivers powerful and nimble performance with its lowered rail design that creates cavernous storage compartments with up to 220 cubic feet of exterior storage capacity.
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