Thor Motor Coach has announced that Statistical Surveys found Outlaw Toy Haulers to be the best retail selling Class A toy haulers in North America.

According to Thor, Outlaw Toy Haulers are attracting buyers outside the original market for which it was created. Thor says more and more customers are finding these Toy Haulers are not just for hauling toys, like motorcycles and ATVs.

“Outlaw Toy Haulers are the best choice for people wanting maximum flexibility in a self-contained motorhome with space for just about anything,” Thor says in a release. Thor suggests a number of possible uses for Outlaw Toy Haulers:
• Dog grooming studio
• Mobile dental office
• Mobile office area
• Medical examination rooms
• Hunting lodge
• Mobile blood drive unit
• Family with pets or bicycles
• The ultimate tailgating & party RV

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Thor Motor Coach has expanded its Outlaw toy hauler motorhome family with the addition of the new Outlaw 37MD. According to Thor, the Outlaw 37MD Class A offers more storage and sleeping capacity, along with the most flexible hauling options available.

Adding to the Outlaw 37MD’s flexibility is the addition of a second slide room, which is dual-purposed as a second living area or dedicated bedroom. Thor says this functionality comes as a result of feedback from consumers looking for a motorized vehicle that be used to haul people and toys, as well as be converted for full-time camping.

The 37MD exterior comes with massive, side-opening storage compartments, full-body paint packages, and separate entries for the living room and garage. An exterior fueling station can be used to fill up ATVs and dirt bikes, while outside entertainment options include garage radio controls, wall-mounted marine grade speakers, and 32” LCD TV located under the patio awning.

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Thor Motor Coach has announced the addition of 34ST model to its Tuscany XTE brand of luxury diesel motorhomes. The new 34ST joins the 36MQ and 40EX as the most compact floorplan to date on the Tuscany line of class A diesel pushers.

“We are excited to bring this unit to market. We have heard the customers speak and we are listening. We have seen major retail market share increases in our larger Tuscany and Tuscany XTE models, but we continue to get requests for that smaller coach, with big time diesel amenities,” says Adam Gudger, national sales manager for Thor Motor Coach. “The 34ST is the full package!”

The 34ST diesel pushers are powered by the Cummins ISB-XT engine rated at 360-hp, and 800 ft. lbs of torque. According to Thor, compared to gas engine motorhomes in the 35’ range, the 34ST boasts 75 percent more torque. Standard exterior features include an Onan QD 8,000-watt diesel generator, Energy Management system, 2000-watt power inverter, and lateral arm patio awnings. The Freightliner chassis has a 55-degree cramp angle on the front steer axle, allowing the 34ST “unsurpassed maneuverability and increased stability.”

Highlighting the interior is a large U-shaped dinette, while the opposing Hide-a-bed sofa with air mattress can be converted for additional sleeping when needed. Modern cooking conveniences include a stainless steel residential refrigerator, stainless 30” over the range convection microwave, and timeless Samsung solid surface countertops.

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Thor Motor Coach has announced the launch of its 37GT to the Challenger line of gas-powered Class A motorhomes.

“With the most innovative kitchen design ever for a motorhome, the 2013 Challenger 37GT model offers consumers a ground-breaking island kitchen with massive countertop spaces,” Thor Motor Coach says in a release. “Continuing the trend of modern and intelligent design, the overhead storage throughout the kitchen is multi-functional with a wine rack that includes hanging glass storage.”

The 38-foot Challenger 37GT has an elongated sofa with kick-up footrest. Additional seating is provided by the swiveling captain’s chairs, and Thor says everyone gets a great view of the hide-away retractable 32” LCD TV. The free standing buffet dinette provides a view of the campsite under the patio awning.

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Thor Motor Coach will be outfitting its 2013 Tuscany Diesel Pushers with Aqua-Hot Heating Systems as standard equipment.

“Aqua-Hot is the most recognized name in hydronic heating systems in the industry and our customers are asking for it by name. It also provides our customers with the benefit of a higher resale value down the road,” says Jerimiah Borkowski, Thor Motor Coach’s director of communications. “Aqua-Hot is dedicated exclusively to providing these types of products and they have a solid reputation for superior front-end support and after-the-sale retail support.

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Running full-speed ahead and building on the success of the A.C.E., Thor Motor Coach shows off the new Palazzo motorhome at the Louisville National Trade Show on Tuesday, November 29, 2011.

The Palazzo intends to follow in the footsteps of its gas market predecessor the A.C.E., and revolutionize the diesel entry-level motorhome arena.

The Palazzo’s foundation is a 26,000-lb GVWR Freightliner rear diesel chassis providing more than 5,000 lbs of cargo carrying capacity. Although the exterior dimensions are less than most mainstream diesel products; Thor says the innovative exterior storage is clean, well-lit, and easy to access, all the while trumping the competition’s volume by thirty-percent. The patio area is completely covered by the awning, and slide rooms do not take away from living area or storage access.

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Thor Motor Coach has announced plans to introduce several new floorplans for the 49th Annual National RV Trade Show which takes place Nov. 29 – Dec. 1, 2011 at the Kentucky Exposition Center (KEC) in Louisville, Ky.

Thor Motor Coach will be displaying a total of 11 new floorplans not seen before at the RVIA show, including the all new Class B+(Plus) Citation 27SB, Challenger 37DT, and the Tuscany 45LT.

Citation 27SB: A fuel efficient B+(Plus) with more exterior storage:
• Glazed cherry or maple cabinetry
• Mega-Storage™ oversized exterior storage compartment
• Onan RV MicroQuiet™ 4000-kilowatts generator
• Patio plus entertainment package
• 32” HD LCD TV
• 30″ residential microwave
• Optional solid surface kitchen countertops
• Over-sized 36” wide shower
• Standard U-shaped dinette

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According to Thor Motor Coach, its Serrano is among the top 10 best selling diesel motorhomes, as of August 2011. Thor Motor Coach sites a report from Statistical surveys Inc., which notes that the diesel-powered Serrano has increased by 20 percent in overall retail sales, which equates to a market share increase of 18.3 percent.

“Our fuel efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models”, says Adam Gudger, Thor Motor Coach’s Serrano product manager. “We have recently introduced two great new floorplans which include a 34-ft bath and a half model and a 33-ft model with a full wall slide with an option for a stackable washer and dryer.”

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According to Thor Motor Coach, it remains the No. 1 retailing brand of motorhomes in North America with 22.93% share through June 2011, according to Statistical Surveys.

Survey Results also show Thor Motor Coach as the fastest growing motorhome brand among the top eight major manufacturers with a 27.9% increase over last year. As well, Thor Motor Coach Class C sales have experienced a 31.5% growth compared to the previous year.

“Packing in features that include camper favorites like Mega-Storage Compartments, single step entrances and molded fiberglass front caps have helped us solidify our dedication to the Class C market,” says Mike Savage, Thor Motor Coach Class C product manager. “Over the past 6 months we have introduced several new floorplans that integrate features making the coach even more livable.”

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Thor Motor Coach has introduced a new 34SS Daybreak floor plan with an innovative exterior kitchen at the 45 annual Timonium RV show in Maryland.

“We’ve seen an explosion of outside kitchens on towable products, but nothing from motorhome manufacturers,” says Mike Peterson, product manager for the Daybreak. “This new upscale exterior kitchen design fits our motorhome demographic and is sure to be a home run.”

The Daybreak 34SS floor plan launched with an optional fully functional exterior kitchen on the camp-side of the coach. It features a 15,000 BTU easy clean stainless steel LP grill, 19” widescreen HD TV, and a 4.6 cubic foot mini fridge. Another industry first for a motorhome is the integrated single bowl sink. This sink drains just like the interior sinks, into the grey water holding tank. This is a very desirable upgrade compared to many trailers that simply drain onto the ground.

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