Jeff Kime Named President of Heartland RV

Heartland Recreational Vehicles, LLC has expanded its management team with the appointment of 25-year industry veteran, Jeff Kime, to the newly created position of president, effective May 10, 2010. Kime will help oversee Heartland’s operational, sales and marketing activities, reporting to Brian Brady, Heartland’s chief executive officer.

“As Heartland’s founders and senior management team, Tim Hoffman, John Rhymer, Jack Culbertson and I are extremely proud of the exceptional growth Heartland has achieved. The expansion of our management team reflects this growth as well as the significant upside opportunities that remain ahead,” says Brady.

“Heartland has established itself as the fastest growing company in our industry, counter to the trends that many of our peers have faced,” continued Brady. “We believe Jeff’s industry experience and record of execution will help us capitalize on our strengths to further extend Heartland’s leadership.”

“I am pleased to join the Heartland team at such an exciting time of growth and opportunity for the Company,” says Kime. “I look forward to partnering with Tim, John, Jack and Brian as well as the entire management team as we work to drive the Company’s continued success.”

Prior to joining Heartland, Kime worked for 19 years at Four Winds International Corp., a subsidiary of Thor Industries Inc., including serving most recently as Four Winds’ president for almost 15 years. Over this period, Kime helped position Four Winds’ Hurricane brand as the market leader in Class A motorhomes and helped establish the Company as the No. 2 market share leader in Class C motorhomes.