Prime Time Launches Retail Incentive Program

Lucas Cooney
by Lucas Cooney

Rapidly expanding Prime Time Manufacturing has announced a consumer incentive program for the upcoming fall season. The program, called Prime Time’s “Reason To Buy” Touring Edition, is available on all 2011 model LaCrosse and Tracer Executive Series travel trailers produced between September 1, 2010, and November 30, 2010.

Prime Time vice-president of sales, Chris Hermon, says the program is a proactive approach to addressing the traditional slow-down in retail sales that occurs after the Labor Day weekend.

“The Reason To Buy Touring Edition offers consumers up to $3,900 of free upgrades not normally available on LaCrosse and Tracer,” says Hermon. “It’s simple; we want to give customers a reason to buy now and this impressive list of luxury features will offer a limited time opportunity to save thousands of dollars.”

The program announcement represents a significant turning point for the young manufacturer.

“For the last 14 months, we’ve focused our resources on launching the company with a foundation of industry-leading quality and customer service,” says Hermon. “It was critical to make sure that our products and processes were dialed in to meet consumer expectations. We believe mission accomplished as both Tracer and LaCrosse are gaining widespread recognition as innovative, well-built products. Now, we’re excited to leverage Forest River’s unmatched financial strength to provide even more value to our customers and further separate ourselves from the competition.”

For more information on Prime Time RV or the Reason To Buy Touring Edition, visit