Prime Time Sees Sales Spike
Forest River‘s Prime Time brand saw a massive sales spike in February, 2013 – up 55% compared to February, 2012. So impressive were sales that Forest River says Prime Time was the second best selling combined travel trailer and fifth wheel in the United States that month.
“Prime Time is very thankful and appreciative of the tremendous support given to us by our dealers,” says Jeff Rank, president of Prime Time Manufacturing. “We made some bold commitments early on about who we wanted to be as a company and dealers embraced our innovative business model. Over the last three years, the strong partnerships we’ve forged are obviously now paying huge dividends for us and our dealers.”
According to Statistical Surveys, in the fifth wheel segment Prime Time was the number four retailing brand for February with a market share of 5.9%. Travel trailer registrations show that Prime Time was the third best-selling brand for the month with a market share of 4.1%.
“I’m very happy for our company and our employees,” says Rank. “It’s always fun to win and jumping up to the number two retail position in February is very rewarding for our team here at Prime Time.”