Thor Motor Coach Finds Success at Florida RV Super Show

Lucas Cooney
by Lucas Cooney

Thor Motor Coach showcased a host of new motorhomes and features at the 2012 Florida RV Super Show in Tampa, Jan. 10-15, 2012. Tampa provided a great kick-off for the motorhome market in 2012 as Thor Motor Coach saw a 40 percent increase in retail sales compared to the 2011 show.

“The Florida Super Show always gives us some indication of how the spring show season will go and it looks like it’s going to be a great year,” says Dana Simon, vice president of sales and marketing for Thor Motor Coach. “The consumer reaction to our 2012 line-up was very positive.”

The all new 2013 Palazzo rear diesel highlighted the show for Thor, drawing crowds throughout the event. The industry received its first look at the Palazzo when it was unveiled in November at the RV National Trade show in Louisville, Ky.

“The Palazzo, like the A.C.E., is a game changer creating a new segment in the market – attracting many buyers who thought a full-featured rear diesel coach was out of reach,” says Adam Gudger, national sales manager for the Thor Motor Coach Diesel Division. “While talking with new potential Palazzo owners at the show, it was clear the market has been waiting for this coach.”

The A.C.E. continues its success as a crossover class A motorhome. Thor says the recent additions of the 29.2 and brand new 30.1 floorplans were popular choices for shoppers. The 30’ 10”, 30.1 adds a second slide-out, larger shower, and more bedroom storage, in addition to the already well equipped offerings of the entire A.C.E. line up.

Making its Super Show debut, Thor says the 45LT (45’, 450HP) tag axle Tuscany was a big hit. According to Thor, the 45LT offers a full wall slide, expandable sofa, half bath with washer dryer option, dual vanity master bath, fireplace, and Sony electronics at a price point far less than its competitors.