Winnebago Dominating Compact Motorhome Market
The burgeoning class of compact, fuel efficient motorhomes is being dominated by Winnebago, which has been aggressive in building new models.
According to Statistical Surveys, Inc., 5,441 motorhomes were retailed in the compact motorhome category in calendar 2014, 2,382 (43.8%) of which were Winnebago motorhomes. Since 2006, 27,939 have been retailed in the compact motorhome category, 13,750 (49.2%) of which were Winnebago products.
“We define a compact motorhome as any Class A, B or C product with a narrow-width body (90”) and is under 26-feet in length,” says Russ Garfin, Winnebago Product Manager. “Essentially that comes down to new product offerings in which Winnebago has taken the lead. New chassis selections in the past decade such as the Mercedes-Benz Sprinter and Ram ProMaster, have provided Winnebago the opportunity to create innovative new products that meet the needs of a growing customer base. The compact motorhome category has grown an amazing 83.3% since 2006, while the motorhome industry as a whole has declined by 32.1%. Our new products have really sparked a growing trend of buyers who want to enjoy the RV lifestyle, but also want an easy-to-drive, fuel-efficient and highly maneuverable full-featured motorhome.”
Winnebago products that are included in the compact motorhome category include the Class A Via and Reyo, Class C View, Navion, Trend and Viva, and the Class B Winnebago Touring Coach line of Era and Travato.
