Big Plans for Lance at RVIA Show and Beyond

Lucas Cooney
by Lucas Cooney
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Lance plans to showcase new models and introduce a variety of new tools for its dealers to utilize in 2016 at the upcoming RVIA show in Louisville, Ky.

“Great product that creates strong consumer demand will always be the key to success. We are not planning on resting on our laurels,” says Gary Conley, national sales manager. “In addition to our all new 650 Truck Camper, designed for half ton short bed trucks, we will be introducing two all new ultra-light travel trailer models. The 1475 is an ultra-lightweight trailer designed for two people and focused around two matching full size swivel rocker chairs and a dry bath featuring full size neo-angle shower. The 2155 is Lance’s first double slide travel trailer, featuring a very inviting island floor-plan.”

In addition to its new product, Lance will be hosting a social media seminar titled ‘5 Social Media Strategies to Generate Leads’ that will be given twice daily at 10a.m. and 2p.m. on both Tuesday and Wednesday.

“We also invite all RVIA dealers and supplier partners to join us in our display Tuesday 12/1 from 4-6 pm for a cocktail reception (and light horderves),” says Bob Rogers, director of marketing. “This will be a great way to get connected and catch up with everyone prior to heading out to our respective dinners that evening.”

Additionally, Lance will be launching its all-new Lance Gear website along with a one-time promotion on branded apparel during the show. features an expanded offering of Lance branded wearables and accessories. Also on the digital front, Lance will be showcasing the latest enhancements to the Lance Dealer Network (LDN) web portal.

All RVIA dealers are also invited to enter Lance’s raffle during the show where they will be giving away a DJI Phantom 3 drone to one lucky winner.