Live Riveted: Airstream’s New Marketing and Social Media Campaign
by
Lucas Cooney
Airstream has announced a new social-media driven campaign it’s calling “Live Riveted”. The campaign will be anchored by a new microsite – http://www.liveriveted.com.
According to Airstream, Live Riveted is a platform that encompasses the excitement the brand was founded upon and the overriding theme that connects people from all walks of life to Airstream and the travel and outdoor adventure it inspires.
