Prime Time Gaining Fifth Wheel Market Share

Lucas Cooney
by Lucas Cooney

Prime Time Manufacturing been in the fifth wheel business for less than two years, but the brand has already moved up to the number six retail position, according to the January release of registration data from Statistical Surveys.

“We introduced our first fifth wheel, the Crusader, eighteen months ago,” says Chris Hermon, Prime Time vice president of sales. “To already achieve a level of sales success comparable to the best-selling brands in our industry is a tribute to the hard work of our incredible employees here at Prime Time and the outstanding efforts of our dealer partners across North America.”

Registration data shows that Prime Time fifth wheels had a market share increase of 131 percent in January, 2012. Prime Time travel trailers also recorded large gains in January with a market share increase of 43 percent.

“We are excited about our continued growth with retail customers,” says Hermon. “Prime Time is quickly becoming a brand that is recognized for innovation, high value, quality and fabulous service after the sale. These qualities continue to create excellent long-term sales prospects for Prime Time and our dealers.”

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