Winnebago Touring Coach Top Selling Class B for 2014

Lucas Cooney
by Lucas Cooney

Winnebago’s Touring Coach line sold better than any other Class B motorhome model in North America in 2014.

The Winnebago Touring Coach line has achieved 83.7% growth in volume in 2014 with 551 units retailed in the U.S. throughout Calendar 2014, or 25.4% retail market share, compared to 300 units in Calendar 2013, or 17.0% market share.

“We are honored to have the Winnebago Touring Coach be named the #1 selling Class B model for 2014 by Statistical Surveys,” says Winnebago Product Manager Russ Garfin. “We have a long-standing reputation of being first to market with new innovative chassis platforms. We continued that tradition with the launch of the Travato on the new Ram ProMaster chassis. We are also very proud that this new entry was a key driver in the overall growth of the Class B market for 2014.”

According to Statistical Surveys, the Class B retail market grew more than any other market segment in the U.S. in Calendar 2014, increasing 22.8% over retail sales in calendar 2013.

“Our efficient and compact touring coaches are leading the B-Van segment with flexibility, comfort and reliability,” says Garfin. “We are committed to long term growth in this segment of the market and have been applying considerable design, engineering and production resources to better meet the needs of our customers. These customers are in turn responding strongly to our product improvements and the new floorplans that support their active lifestyles.”