Airstream Bolsters Class B Business

Lucas Cooney
by Lucas Cooney

Addressing a growing segment within the RV industry, Airstream has announced plans to bolster its Class B motorhome business. Airstream has reorganized its sales force and announced three key hires dedicated solely to the company’s new Touring Coach division, which includes the 2011 Airstream Interstate and Airstream Avenue motorized coaches.

Airstream’s focus on the Class B market is motivated by the growing strength of this segment. Statistical Surveys Inc (SSI) reports that year-to-date Class B sales are up 42.8 percent over 2009, illustrating the BVan lifestyle as a growing trend nationwide. As such, Airstream has restructured its sales force and hired a general manager for its touring coach division, Tim Garner, along with two regional sales directors – John Huttle for the western United States and Scott Lucas for the east.

“Our 20 years experience building BVans combined with Thor Industries’ financial strength and these newly hired resources puts us in a position to grow our market share in this segment aggressively,” says President and CEO Bob Wheeler. “We feel strongly that the size, price, and fuel efficiency of these motorhomes will make them the ideal choice for many customers.”

“Our plans to expand the BVan portfolio with new product and programs are already in place, says Wheeler. “In fact, we are recruiting additional national service and training managers with the goal to have a team in place in the next 30-60 days to further support this endeavor.”

The 2011 Airstream Interstate went on sale June 2010 and the 2011 Avenue Sept. 2010. Both are presently available at dealers across the United States.