Keystone Montana Sales Rise 19%
The first quarter of 2015 was a good one for Keystone RV Company’s Montana brand, which set a new retail record with unit sales up 19%, according to Statistical Survey’s Inc. of Grand Rapids, Mich.
“For a brand that has been the top retailing luxury fifth wheel for the past 14 years, it is very impressive to achieve such significant growth,” says Jeff Runels, Keystone vice president of sales. “It is a testament to the effort our product and sales teams have put in to taking Montana products to the next level. Our dealers in turn have responded and have championed Montana products at shows and on their lots, we are grateful.
“Montana and Montana High Country are both positioned perfectly in their respective target markets. Montana’s great exterior and interior eye appeal, exciting new product features and innovative new floorplans, combined with the versatility of the price point enable Montana dealers to take the No. 1-selling luxury fifth wheel and appeal to an even wider audience. As far as High Country, we could not be more excited. High Country’s aggressive price point and category leading upgraded features provides our dealers with a truly competitive advantage in a high volume segment.”
“By carefully listening to feedback from our dealer partners and our loyal retail customers – Montana will continue to provide what customers have come to expect from the premier luxury fifth wheel brand in the industry,” says Jason Gill, product manager for Montana.